By Cynthia Meyers
Based principally on archival fabrics, A note from Our Sponsor mines service provider documents from the J. Walter Thompson papers at Duke college, which come with employees assembly transcriptions, memos, and account histories; organisation files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous alternate guides; and the voluminous correspondence among NBC and corporation executives within the NBC files on the Wisconsin historic Society.
Mediating among audiences’ wish for leisure and advertisers’ hope for revenues, admen mixed “showmanship” with “salesmanship” to provide a uniquely American type of advertisement tradition. In recounting the historical past of this type, Meyers enriches and corrects our realizing not just of broadcasting historical past but additionally of ads background, enterprise background, and American cultural historical past from the Nineteen Twenties to the 1940s.
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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers