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A Word from Our Sponsor: Admen, Advertising, and the Golden - download pdf or read online

By Cynthia Meyers

ISBN-10: 0823253708

ISBN-13: 9780823253708

ISBN-10: 0823253716

ISBN-13: 9780823253715

through the “golden age” of radio, from approximately the past due Twenties till the past due Nineteen Forties, advertisements organizations have been arguably an important assets of radio leisure. so much nationally broadcast courses on community radio have been created, produced, written, and/or controlled through advertisements businesses: for instance, J. Walter Thompson produced “Kraft track corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell residence espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from well known reminiscence and gets little awareness from media students and historians. by way of repositioning the ads as a imperative agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives in regards to the position of advertisements in tradition, the combination of media industries, and the position of commercialism in broadcasting history.

Based principally on archival fabrics, A note from Our Sponsor mines service provider documents from the J. Walter Thompson papers at Duke college, which come with employees assembly transcriptions, memos, and account histories; organisation files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous alternate guides; and the voluminous correspondence among NBC and corporation executives within the NBC files on the Wisconsin historic Society.

Mediating among audiences’ wish for leisure and advertisers’ hope for revenues, admen mixed “showmanship” with “salesmanship” to provide a uniquely American type of advertisement tradition. In recounting the historical past of this type, Meyers enriches and corrects our realizing not just of broadcasting historical past but additionally of ads background, enterprise background, and American cultural historical past from the Nineteen Twenties to the 1940s.

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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers

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