By Stephanie Martin,Pat Gallagher
In vast video game larger effect authors Pat Gallagher and Stephanie Martin chronicle how the participants of the San Francisco Bay region large Bowl 50 Host Committee got here including the area not to purely host an excellent Bowl, but additionally redefine the event within the technique.
After the ultimate whistle was once blown, large Bowl 50 was once the main giving, such a lot shared and such a lot participatory gigantic video game to this point. Former Host Committee colleagues, Gallagher and Martin supply an insider's investigate classes discovered through the Host Committee's two-year run-up - classes that can gain any enterprise - and the way their tradition helped to accomplish a record-setting tremendous Bowl, either off and on the field.
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Extra resources for Big Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That Can Apply to Any Business
Big Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That Can Apply to Any Business by Stephanie Martin,Pat Gallagher