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Big Game Bigger Impact: How the Bay Area Redefined the Super - download pdf or read online

By Stephanie Martin,Pat Gallagher

ISBN-10: 1628654090

ISBN-13: 9781628654097

In 2014, a small workforce of San Francisco Bay zone citizens was once assembled to paintings on what will be the greatest large Bowl the NFL had ever staged - the milestone great Bowl 50. the 1st large Bowl within the Bay quarter in additional than 30 years, there has been no municipal handbag to faucet, nor any roadmap to stick to: this staff needed to increase its personal playbook.

In vast video game larger effect authors Pat Gallagher and Stephanie Martin chronicle how the participants of the San Francisco Bay region large Bowl 50 Host Committee got here including the area not to purely host an excellent Bowl, but additionally redefine the event within the technique.

After the ultimate whistle was once blown, large Bowl 50 was once the main giving, such a lot shared and such a lot participatory gigantic video game to this point. Former Host Committee colleagues, Gallagher and Martin supply an insider's investigate classes discovered through the Host Committee's two-year run-up - classes that can gain any enterprise - and the way their tradition helped to accomplish a record-setting tremendous Bowl, either off and on the field.

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Big Game Bigger Impact: How the Bay Area Redefined the Super Bowl Experience and the Lessons That Can Apply to Any Business by Stephanie Martin,Pat Gallagher


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