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Get Consumer Culture, Modernity and Identity PDF

By Nita Mathur

ISBN-10: 8132111273

ISBN-13: 9788132111276

This e-book deals research of articulation of customer tradition and modernity in daily lives of individuals in a transnational framework. It pursues 3 vast issues: way of life offerings and development of contemporary identities; model and ads; and subaltern issues and ethical subjectivities. It juxtaposes empirical reports with theoretical traditions in addressing questions equivalent to: How do humans think modernity and identification in customer tradition? What does modernity or ‘being glossy’ suggest to humans in several societies? Are modernity and culture antithetical to or strengthen an interface with one another? The chapters within the ebook hint manifestations and trajectories of buyer tradition and modernity as they hook up with advance a feeling of renewed identity.

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Consumer Culture, Modernity and Identity by Nita Mathur


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